Resume

Experience

Product Design Lead

ghostwrite ↗

December 2021 - June 2022

Sole UI/UX designer responsible for end-to-end design and launch of a new website, including Home, Product, Archived Product, and Account pages.
Created an entirely new UX for Blind Dutch auctions, simplifying complex processes into a seamless, intuitive bidding flow.
Conducted user interviews and beta auctions to gather feedback, refine designs, and ensure successful product launches.
Managed product workflows by creating and tracking tickets in Linear, conducting thorough QA, and providing precise design specifications for seamless collaboration with developers.
Balanced marketing and product demands, leading design for both transactional flows and brand storytelling across web, email, and social.
Led email marketing campaigns, created social media content - including simple animations, and internally reported on auction metrics, demonstrating versatility and a user-first approach across marketing, design, and data-driven decision-making.

Product Designer

Rally ↗

December 2021 - June 2022

Designed core experiences across web and app - Home landing page, Explore features, and an optimized onboarding experience.
Spearheaded the redesign of navigation UX, introducing category and asset filtering, which boosted asset share purchases by 277% (conversion rate increase from 8.42% to 31.74%).
Integrated Algolia-powered features and revamped search UI, driving an 8% increase in product views, a 9% rise in bid conversions, and an 80% decrease in "no search results".
Led user research to gather insights on user behavior and pain points, driving informed design decisions that enhanced user experience.
Managed design requirements and wrote tickets in JIRA.
Collaborated closely with developers to consistently make design improvements, and carried out design QA during development and in production.

Associate Product Designer

StockX ↗

May 2021 - June 2022

Led and collaborated on project updates and new features throughout experiences in Discovery, Checkout, and Sell teams across web and mobile platforms.
Designed and launched Message Center design, increasing conversion in purchases.
Built, designed, and documented StockX’s first Design System, implementing it across cross-functional teams, working closely with developers.
Increased registrations and conversions through rapid prototyping and A/B testing to improve experiences for better design and accessibility.
Led and facilitated the company’s first Design Sprint, fostering cross-functional collaboration.

UX Designer

Nift ↗

January - June 2019

Conducted qualitative and quantitative user research to identify opportunities for product improvements.
Developed extensive user journey maps and automated timeline visualizations using R to identify key user behaviors and pivotal moments.
Partnered with the UX team to create email campaigns, boosting user engagement.
Performed A/B testing to evaluate and iterate on team designs for improved usability.
Collaborated with the CEO on data-driven research projects using SQL, to report findings and success rates of product initiatives to the Executive Team.

Senior Producer

New York Life Insurance ↗

January - June 2018

Developed an iOS app using Swift and the MVC design pattern as part of a four person team.
Designed iPad app prototypes in Adobe XD and annual financial reports in Adobe InDesign.

Skills

Research & Strategy

Design Sprints
Quantitative Research
Qualitative Research
Data Collection
Data Analysis
Usability Testing
Mapping

Design

UX/UI Design
Mobile & Web Design
Wireframing
Rapid Prototyping
Simple Animations

Tools & Software

Development

Python
R
JavaScript
HTML / CSS
Java
SQL
Swift
Processing
Xcode
RStudio
VisualCode

Project Management

Jira
Linear
Asana

Design

Figma
Adobe Illustrator
Adobe InDesign
Adobe PhotoShop
Adobe AfterEffects
ProtoPie

Education

Northeastern University,

Khoury College of Computer Sciences

Bachelor of Science in Computer Science & Design

Class of 2020

cum laude, Dean’s List

Work Experience

Product Design Lead, ghostwrite ↗

December 2023 - Present

Product Designer, Rally Rd ↗

June 2022 - December 2023

Associate Product Designer, StockX ↗

May 2021 - June 2022

sayeghmelina@gmail.com

↗

Experience

Product Design Lead

ghostwrite ↗

December 2021 - June 2022

Sole UI/UX designer responsible for end-to-end design and launch of a new website, including Home, Product, Archived Product, and Account pages.
Created an entirely new UX for Blind Dutch auctions, simplifying complex processes into a seamless, intuitive bidding flow.
Conducted user interviews and beta auctions to gather feedback, refine designs, and ensure successful product launches.
Managed product workflows by creating and tracking tickets in Linear, conducting thorough QA, and providing precise design specifications for seamless collaboration with developers.
Balanced marketing and product demands, leading design for both transactional flows and brand storytelling across web, email, and social.
Led email marketing campaigns, created social media content - including simple animations, and internally reported on auction metrics, demonstrating versatility and a user-first approach across marketing, design, and data-driven decision-making.

Product Designer

Rally ↗

December 2021 - June 2022

Designed core experiences across web and app - Home landing page, Explore features, and an optimized onboarding experience.
Spearheaded the redesign of navigation UX, introducing category and asset filtering, which boosted asset share purchases by 277% (conversion rate increase from 8.42% to 31.74%).
Integrated Algolia-powered features and revamped search UI, driving an 8% increase in product views, a 9% rise in bid conversions, and an 80% decrease in "no search results".
Led user research to gather insights on user behavior and pain points, driving informed design decisions that enhanced user experience.
Managed design requirements and wrote tickets in JIRA.
Collaborated closely with developers to consistently make design improvements, and carried out design QA during development and in production.

Associate Product Designer

StockX ↗

May 2021 - June 2022

Led and collaborated on project updates and new features throughout experiences in Discovery, Checkout, and Sell teams across web and mobile platforms.
Designed and launched Message Center design, increasing conversion in purchases.
Built, designed, and documented StockX’s first Design System, implementing it across cross-functional teams, working closely with developers.
Increased registrations and conversions through rapid prototyping and A/B testing to improve experiences for better design and accessibility.
Led and facilitated the company’s first Design Sprint, fostering cross-functional collaboration.

UX Designer

Nift ↗

January - June 2019

Conducted qualitative and quantitative user research to identify opportunities for product improvements.
Developed extensive user journey maps and automated timeline visualizations using R to identify key user behaviors and pivotal moments.
Partnered with the UX team to create email campaigns, boosting user engagement.
Performed A/B testing to evaluate and iterate on team designs for improved usability.
Collaborated with the CEO on data-driven research projects using SQL, to report findings and success rates of product initiatives to the Executive Team.

Senior Producer

New York Life Insurance ↗

January - June 2018

Developed an iOS app using Swift and the MVC design pattern as part of a four person team.
Designed iPad app prototypes in Adobe XD and annual financial reports in Adobe InDesign.

Experience

Product Design Lead

ghostwrite ↗

December 2023 - Present

Sole UI/UX designer responsible for end-to-end design and launch of a new website, including Home, Product, Archived Product, and Account pages.
Created an entirely new UX for Blind Dutch auctions, simplifying complex processes into a seamless, intuitive bidding flow.
Conducted user interviews and beta auctions to gather feedback, refine designs, and ensure successful product launches.
Managed product workflows by creating and tracking tickets in Linear, conducting thorough QA, and providing precise design specifications for seamless collaboration with developers.
Balanced marketing and product demands, leading design for both transactional flows and brand storytelling across web, email, and social.
Led email marketing campaigns, created social media content - including simple animations, and internally reported on auction metrics, demonstrating versatility and a user-first approach across marketing, design, and data-driven decision-making.

Product Designer

Rally ↗

June 2022 - December 2023

Designed core experiences across web and app - Home landing page, Explore features, and an optimized onboarding experience.
Spearheaded the redesign of navigation UX, introducing category and asset filtering, which boosted asset share purchases by 277% (conversion rate increase from 8.42% to 31.74%).
Integrated Algolia-powered features and revamped search UI, driving an 8% increase in product views, a 9% rise in bid conversions, and an 80% decrease in "no search results".
Led user research to gather insights on user behavior and pain points, driving informed design decisions that enhanced user experience.
Managed design requirements and wrote tickets in JIRA.
Collaborated closely with developers to consistently make design improvements, and carried out design QA during development and in production.

Associate Product Designer

StockX ↗

May 2021 - June 2022

Led and collaborated on project updates and new features throughout experiences in Discovery, Checkout, and Sell teams across web and mobile platforms.
Designed and launched Message Center design, increasing conversion in purchases.
Built, designed, and documented StockX’s first Design System, implementing it across cross-functional teams, working closely with developers.
Increased registrations and conversions through rapid prototyping and A/B testing to improve experiences for better design and accessibility.
Led and facilitated the company’s first Design Sprint, fostering cross-functional collaboration.

UX Designer

Nift ↗

January - June 2019

Conducted qualitative and quantitative user research to identify opportunities for product improvements.
Developed extensive user journey maps and automated timeline visualizations using R to identify key user behaviors and pivotal moments.
Partnered with the UX team to create email campaigns, boosting user engagement.
Performed A/B testing to evaluate and iterate on team designs for improved usability.
Collaborated with the CEO on data-driven research projects using SQL, to report findings and success rates of product initiatives to the Executive Team.

Senior Producer

New York Life Insurance ↗

January - June 2018

Developed an iOS app using Swift and the MVC design pattern as part of a four person team.
Designed iPad app prototypes in Adobe XD and annual financial reports in Adobe InDesign.